Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Detalles Bibliográficos
Autor Principal: Knox, Simon
Outros autores: Maklan, Stan
Formato: Libro
Idioma:English
Publicado: London Financial Times/Pitman Pub. c1998.
Subjects:
Consumer satisfaction.
Customer service.