Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Xehetasun bibliografikoak
Egile nagusia: Knox, Simon
Beste egile batzuk: Maklan, Stan
Formatua: Liburua
Hizkuntza:English
Argitaratua: London Financial Times/Pitman Pub. c1998.
Gaiak:
Consumer satisfaction.
Customer service.