Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Bibliografiske detaljer
Hovedforfatter: Knox, Simon
Andre forfattere: Maklan, Stan
Format: Bog
Sprog:English
Udgivet: London Financial Times/Pitman Pub. c1998.
Fag:
Consumer satisfaction.
Customer service.