Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Manylion Llyfryddiaeth
Prif Awdur: Knox, Simon
Awduron Eraill: Maklan, Stan
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: London Financial Times/Pitman Pub. c1998.
Pynciau:
Consumer satisfaction.
Customer service.