Competing on value bridging the gap between brand and customer value

Competing on value bridging the gap between brand and customer value

Podrobná bibliografie
Hlavní autor: Knox, Simon
Další autoři: Maklan, Stan
Médium: Kniha
Jazyk:English
Vydáno: London Financial Times/Pitman Pub. c1998.
Témata:
Consumer satisfaction.
Customer service.