Cita APA

Knox, S., & Maklan, S. (1998). Competing on value: Bridging the gap between brand and customer value. Financial Times/Pitman Pub.

Citación estilo Chicago

Knox, Simon, and Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. London: Financial Times/Pitman Pub, 1998.

Cita MLA

Knox, Simon, and Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. Financial Times/Pitman Pub, 1998.