Knox, S., & Maklan, S. (1998). Competing on value: Bridging the gap between brand and customer value. Financial Times/Pitman Pub.
Style de citation Chicago (17e éd.)Knox, Simon, et Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. London: Financial Times/Pitman Pub, 1998.
Style de citation MLA (9e éd.)Knox, Simon, et Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. Financial Times/Pitman Pub, 1998.
Attention : ces citations peuvent ne pas être correctes à 100%.