APA-viite (7. p.)

Knox, S., & Maklan, S. (1998). Competing on value: Bridging the gap between brand and customer value. Financial Times/Pitman Pub.

Chicago-viite (17. p.)

Knox, Simon, ja Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. London: Financial Times/Pitman Pub, 1998.

MLA-viite (9. p.)

Knox, Simon, ja Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. Financial Times/Pitman Pub, 1998.