Knox, S., & Maklan, S. (1998). Competing on value: Bridging the gap between brand and customer value. Financial Times/Pitman Pub.
Dyfyniad Arddull ChicagoKnox, Simon, and Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. London: Financial Times/Pitman Pub, 1998.
Dyfyniad MLAKnox, Simon, and Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. Financial Times/Pitman Pub, 1998.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.