Knox, S., & Maklan, S. (1998). Competing on value: Bridging the gap between brand and customer value. Financial Times/Pitman Pub.
Citace podle Chicago (17th ed.)Knox, Simon, a Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. London: Financial Times/Pitman Pub, 1998.
Citace podle MLA (9th ed.)Knox, Simon, a Stan Maklan. Competing on Value: Bridging the Gap Between Brand and Customer Value. Financial Times/Pitman Pub, 1998.
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