APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (1998). Contemporary marketing wired (9th ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing Wired. 9th ed. Fort Worth: Dryden Press, 1998.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing Wired. 9th ed. Dryden Press, 1998.