Business marketing management a strategic view of industrial and organizational markets

Business marketing management a strategic view of industrial and organizational markets

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書目詳細資料
主要作者: Hutt, Michael D.
其他作者: Speh, Thomas W.
格式: 圖書
語言:English
出版: Fort Worth Dryden Press c1998.
版:6th ed.
主題:
Marketing management.