APA (7th ed.) Citation

Mowen, J. C., & Minor, M. (1998). Consumer behavior: John C. Mowen, Michael Minor (5th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Mowen, John C., and Michael Minor. Consumer Behavior: John C. Mowen, Michael Minor. 5th ed. Upper Saddle River, N.J: Prentice-Hall, 1998.

MLA (9th ed.) Citation

Mowen, John C., and Michael Minor. Consumer Behavior: John C. Mowen, Michael Minor. 5th ed. Prentice-Hall, 1998.