Mowen, J. C., & Minor, M. (1998). Consumer behavior: John C. Mowen, Michael Minor (5th ed.). Prentice-Hall.
Chicago Style (17th ed.) CitationMowen, John C., and Michael Minor. Consumer Behavior: John C. Mowen, Michael Minor. 5th ed. Upper Saddle River, N.J: Prentice-Hall, 1998.
MLA (9th ed.) CitationMowen, John C., and Michael Minor. Consumer Behavior: John C. Mowen, Michael Minor. 5th ed. Prentice-Hall, 1998.
Warning: These citations may not always be 100% accurate.