APA (7th ed.) Citation

East, R. (1997). Consumer behaviour: Advances and applications in marketing. Prentice Hall.

Chicago Style (17th ed.) Citation

East, Robert. Consumer Behaviour: Advances and Applications in Marketing. London: Prentice Hall, 1997.

MLA (9th ed.) Citation

East, Robert. Consumer Behaviour: Advances and Applications in Marketing. Prentice Hall, 1997.

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