Quelch, J. A. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice-Hall.
Chicago-referens (17:e uppl.)Quelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice-Hall, 1996.
MLA-referens (9:e uppl.)Quelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice-Hall, 1996.
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