Cita APA (7th ed.)

Quelch, J. A. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice-Hall.

Cita Chicago (17th ed.)

Quelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice-Hall, 1996.

Cita MLA (9th ed.)

Quelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice-Hall, 1996.