Quelch, J. A. (1996). Cases in marketing management and strategy: An Asia-Pacific perspective. Prentice-Hall.
Cita Chicago (17th ed.)Quelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Singapore: Prentice-Hall, 1996.
Cita MLA (9th ed.)Quelch, John A. Cases in Marketing Management and Strategy: An Asia-Pacific Perspective. Prentice-Hall, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.