Consumer behavior

Consumer behavior

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Bibliografiske detaljer
Hovedforfatter: Schiffman, Leon G.
Andre forfattere: Kanuk, Leslie Lazar
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, N.J. Prentice Hall c1997.
Udgivelse:6th ed.
Fag:
Consumer behavior.
Motivation research (Marketing)
Educational Foundation.