APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Upper Saddle River, N.J: Prentice Hall, 1997.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 6th ed. Prentice Hall, 1997.