Cases in direct marketing

Detalles Bibliográficos
Autor principal:	Brown, Herbert E.
Otros Autores:	Buskirk, Bruce D., Saunders, Paula M.
Formato:	Libro
Lenguaje:	English
Publicado:	Lincolnwood, IL, USA NTC Business Books c1996.
Edición:	2nd ed.
Materias:	Direct marketing > Case studies. Advertising, Direct-mail > Case studies. Export marketing > Case studies. Internet marketing > Case studies. Marketing > Case studies.