Cases in direct marketing - Brown, Herbert E.; Brown, Herbert E.; Buskirk, Bruce D.; Saunders, Paula M. (Lincolnwood, IL, USA NTC Business Books, 1996)
Rev. ed. of: Readings & cases in direct marketing. c1989.
Keywords: Direct marketing -- Case studies; Advertising, Direct-mail -- Case studies; Export marketing -- Case studies; Internet marketing -- Case studies; Marketing -- Case studies