APA (7th ed.) Citation

Brown, H. E., Buskirk, B. D., & Saunders, P. M. (1996). Cases in direct marketing (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Brown, Herbert E., Bruce D. Buskirk, and Paula M. Saunders. Cases in Direct Marketing. 2nd ed. Lincolnwood, IL, USA: NTC Business Books, 1996.

MLA (9th ed.) Citation

Brown, Herbert E., et al. Cases in Direct Marketing. 2nd ed. NTC Business Books, 1996.