APA (7th ed.) Citation

Crosby, J. V. (1996). Managing the big sale: A relational approach to marketing strategies, marketing tactics and selling. NTC Business Books.

Chicago Style (17th ed.) Citation

Crosby, John V. Managing the Big Sale: A Relational Approach to Marketing Strategies, Marketing Tactics and Selling. Lincolnwood, Ill: NTC Business Books, 1996.

MLA (9th ed.) Citation

Crosby, John V. Managing the Big Sale: A Relational Approach to Marketing Strategies, Marketing Tactics and Selling. NTC Business Books, 1996.