APA (7th ed.) Citation

Frerichs, G. R., Gordon, H. L., & Levy, S. J. (1994). The Dartnell marketing manager's handbook (3rd ed.). Dartnell Corp.

Chicago Style (17th ed.) Citation

Frerichs, George R., Howard L. Gordon, and Sidney J. Levy. The Dartnell Marketing Manager's Handbook. 3rd ed. Chicago, IL: Dartnell Corp, 1994.

MLA (9th ed.) Citation

Frerichs, George R., et al. The Dartnell Marketing Manager's Handbook. 3rd ed. Dartnell Corp, 1994.