Promotional strategy managing the marketing communications process

Promotional strategy managing the marketing communications process

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Bibliographic Details
Main Authors: Engel, James F. (Author), Kennear, Thomas C. (Author), Warshaw, Martin R. (Author)
Format: Book
Language:English
Published: Burr Bridge, Ill. Irwin [1994]
Edition:8th ed.
Subjects:
Marketing.
Advertising.
Marketing > Management.