Burgelman, R. A., Maidique, M. A., & Wheelwright, S. C. (1996). Strategic management of technology and innovation (2nd ed.). Irwin.
Chicago Style (17th ed.) CitationBurgelman, Robert A., Modesto A. Maidique, and Steven C. Wheelwright. Strategic Management of Technology and Innovation. 2nd ed. Chicago: Irwin, 1996.
MLA (9th ed.) CitationBurgelman, Robert A., et al. Strategic Management of Technology and Innovation. 2nd ed. Irwin, 1996.
Warning: These citations may not always be 100% accurate.