Building brand identity a strategy for success in a hostile marketplace

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Upshaw, Lynn B. 1947-
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	New York Wiley c1995.
Ábhair:	Brand name products > Management.