APA (7th ed.) Citation

Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. Wiley.

Chicago Style (17th ed.) Citation

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York: Wiley, 1995.

MLA (9th ed.) Citation

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. Wiley, 1995.

Warning: These citations may not always be 100% accurate.