The new science of marketing state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

The new science of marketing state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

Bibliographic Details
Main Authors: Rao, Vithala R. (Author), Steckel, Joel H. (Author)
Format: Book
Language:English
Published: Chicago Irwin Professional Publishing [1995]
Subjects:
Marketing.