The new science of marketing state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future

Detalles Bibliográficos
Autores principales: Rao, Vithala R. (Autor), Steckel, Joel H. (Autor)
Formato: Libro
Lenguaje:English
Publicado: Chicago Irwin Professional Publishing [1995]
Materias: