APA (7th ed.) Citation

Rao, V. R., & Steckel, J. H. (1995). The new science of marketing: State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future. Irwin Professional Publishing.

Chicago Style (17th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. The New Science of Marketing: State-of-the-art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future. Chicago: Irwin Professional Publishing, 1995.

MLA (9th ed.) Citation

Rao, Vithala R., and Joel H. Steckel. The New Science of Marketing: State-of-the-art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future. Irwin Professional Publishing, 1995.