APA (7th ed.) Citation

Kapferer, J., & Gibbs, P. (1992). Strategic brand management: New approaches to creating and evaluating brand equity. Free Press.

Chicago Style (17th ed.) Citation

Kapferer, Jean-Noel, and Philip Gibbs. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: Free Press, 1992.

MLA (9th ed.) Citation

Kapferer, Jean-Noel, and Philip Gibbs. Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Free Press, 1992.