APA (7th ed.) Citation

Johnson, W. C., & Chvala, R. J. (1996). Total quality in marketing. St. Lucie Press.

Chicago Style (17th ed.) Citation

Johnson, William C., and Richard J. Chvala. Total Quality in Marketing. Delray Beach, Fla: St. Lucie Press, 1996.

MLA (9th ed.) Citation

Johnson, William C., and Richard J. Chvala. Total Quality in Marketing. St. Lucie Press, 1996.