Cita APA (7th ed.)

Malhotra, N. K. (1996). Marketing research: An applied orientation (2nd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 2nd ed. Upper Saddle River, N.J: Prentice-Hall, 1996.

Cita MLA (9th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 2nd ed. Prentice-Hall, 1996.