TY  - BOOK
T1  - Marketing
A1  - Lancaster, Geoffrey
A2  - Reynolds, Paul
LA  - English
PP  - Oxford
PB  - Butterworth Heinemann
YR  - 1995
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602547922
OP  - 399
NO  - Includes bibliographical references and index.
CN  - HF 5415 L284
SN  - 0750620552
KW  - Marketing.
ER  -