New product success stories lessons from leading innovators

Bibliografiske detaljer
Hovedforfatter:	Thomas, Robert J.
Andre forfattere:	Thomas, Robert J. 1944-
Format:	Bog
Sprog:	English
Udgivet:	New York John Wiley c1995.
Serier:	New directions in business
Fag:	New products > Management. New products > Marketing > Forecasting. Success.