Global marketing management cases and readings

Global marketing management cases and readings

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Rannpháirtithe: Bartlett, Christopher A., Buzzell, Robert D., Quelch, John A.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Reading, Mass. Addison-Wesley c1995.
Eagrán:3rd ed.
Ábhair:
Export marketing > Management.
Export marketing > Management > Case studies.