Bartlett, C. A., Buzzell, R. D., & Quelch, J. A. (1995). Global marketing management: Cases and readings (3rd ed.). Addison-Wesley.
Chicago-viite (17. p.)Bartlett, Christopher A., Robert D. Buzzell, ja John A. Quelch. Global Marketing Management: Cases and Readings. 3rd ed. Reading, Mass: Addison-Wesley, 1995.
MLA-viite (9. p.)Bartlett, Christopher A., et al. Global Marketing Management: Cases and Readings. 3rd ed. Addison-Wesley, 1995.
Varoitus: Nämä viitteet eivät aina ole täysin luotettavia.