Jeannet, J., & Hennesey, H. D. (1995). Global marketing strategies (3rd ed.). Houghton Mifflin.
Cita Chicago (17th ed.)Jeannet, Jean-Pierre, i Hubert D. Hennesey. Global Marketing Strategies. 3rd ed. Boston: Houghton Mifflin, 1995.
Cita MLA (9th ed.)Jeannet, Jean-Pierre, i Hubert D. Hennesey. Global Marketing Strategies. 3rd ed. Houghton Mifflin, 1995.
Atenció: Aquestes cites poden no estar 100% correctes.