TY  - BOOK
T1  - Marketing case studies how to tackle them ; how to answer them
A1  - Massingham, Lester
A2  - Lancaster, Geoff
LA  - English
PP  - Oxford
PB  - Butterworth-Heinemann
YR  - 1995
ED  - 2nd ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217602547806
OP  - 214
CN  - HF 5415 M3348 1995
SN  - 0750620110
KW  - Marketing : Case studies.
ER  -