APA (7th ed.) Citation

Massingham, L., & Lancaster, G. (1995). Marketing case studies: How to tackle them ; how to answer them (2nd ed.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Massingham, Lester, and Geoff Lancaster. Marketing Case Studies: How to Tackle Them ; How to Answer Them. 2nd ed. Oxford: Butterworth-Heinemann, 1995.

MLA (9th ed.) Citation

Massingham, Lester, and Geoff Lancaster. Marketing Case Studies: How to Tackle Them ; How to Answer Them. 2nd ed. Butterworth-Heinemann, 1995.