Cita APA (7th ed.)

Wilmshurst, J. (1995). The fundamentals and practice of marketing (3rd ed.). Butterworth-Heinmann.

Cita Chicago (17th ed.)

Wilmshurst, John. The Fundamentals and Practice of Marketing. 3rd ed. Oxford: Butterworth-Heinmann, 1995.

Cita MLA (9th ed.)

Wilmshurst, John. The Fundamentals and Practice of Marketing. 3rd ed. Butterworth-Heinmann, 1995.