Relationship marketing for competitive advantage winning and keeping customers

Manylion Llyfryddiaeth
Awdur Corfforaethol: Chartered Institute of Marketing
Awduron Eraill: Payne, Adrian
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Oxford Butterworth-Heinemann c1995.
Cyfres:The marketing series. Professional development
Pynciau: