Chartered Institute of Marketing & Payne, A. (1995). Relationship marketing for competitive advantage: Winning and keeping customers. Butterworth-Heinemann.
Citazione stile Chigago Style (17a edizione)Chartered Institute of Marketing e Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Oxford: Butterworth-Heinemann, 1995.
Citatione MLA (9a ed.)Chartered Institute of Marketing e Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, 1995.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.