Cita APA (7a ed.)

Chartered Institute of Marketing & Payne, A. (1995). Relationship marketing for competitive advantage: Winning and keeping customers. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

Chartered Institute of Marketing y Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Oxford: Butterworth-Heinemann, 1995.

Cita MLA (9a ed.)

Chartered Institute of Marketing y Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, 1995.