Chartered Institute of Marketing & Payne, A. (1995). Relationship marketing for competitive advantage: Winning and keeping customers. Butterworth-Heinemann.
Chicago-Zitierstil (17. Ausg.)Chartered Institute of Marketing und Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Oxford: Butterworth-Heinemann, 1995.
MLA-Zitierstil (9. Ausg.)Chartered Institute of Marketing und Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, 1995.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.