APA (7th ed.) Citation

Chartered Institute of Marketing & Payne, A. (1995). Relationship marketing for competitive advantage: Winning and keeping customers. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Chartered Institute of Marketing and Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Oxford: Butterworth-Heinemann, 1995.

MLA (9th ed.) Citation

Chartered Institute of Marketing and Adrian Payne. Relationship Marketing for Competitive Advantage: Winning and Keeping Customers. Butterworth-Heinemann, 1995.