APA (7th ed.) Citation

Kinnear, T. C., & Bernhardt, K. L. (1990). Principles of marketing (3rd ed.). Scott, Foresman/Little Brown Higher Education.

Chicago Style (17th ed.) Citation

Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 3rd ed. Glenview, Ill: Scott, Foresman/Little Brown Higher Education, 1990.

MLA (9th ed.) Citation

Kinnear, Thomas C., and Kenneth L. Bernhardt. Principles of Marketing. 3rd ed. Scott, Foresman/Little Brown Higher Education, 1990.