APA (7th ed.) Citation

Harvard Business Review. (1991). Marketing research the right way. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Harvard Business Review. Marketing Research the Right Way. Boston: Harvard Business School Press, 1991.

MLA (9th ed.) Citation

Harvard Business Review. Marketing Research the Right Way. Harvard Business School Press, 1991.

Warning: These citations may not always be 100% accurate.