Beyond branding how savvy marketers build brand equity to create products and open new markets

Beyond branding how savvy marketers build brand equity to create products and open new markets

Bibliografiset tiedot
Päätekijä: Marconi, Joe
Aineistotyyppi: Kirja
Kieli:English
Julkaistu: Chicago, Ill. Probus Pub. Co. c1993.
Aiheet:
Brand name products.
Brand choice.
Product management.