APA (7th ed.) Citation

Marconi, J. (1993). Beyond branding: How savvy marketers build brand equity to create products and open new markets. Probus Pub. Co.

Chicago Style (17th ed.) Citation

Marconi, Joe. Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets. Chicago, Ill: Probus Pub. Co, 1993.

MLA (9th ed.) Citation

Marconi, Joe. Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets. Probus Pub. Co, 1993.