Marketing classics a selection of influential articles

Marketing classics a selection of influential articles

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Bibliographic Details
Main Author: Enis, Ben M.
Other Authors: Cox, Keith K., Mokwa, Michael P.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall c1995.
Edition:8th, 25th anniv. ed.
Subjects:
Marketing.