DAGMAR, defining advertising goals for measured advertising results - Dutka, Solomon 1923-; Colley, Russell; Association of National Advertisers (Lincolnwood, Ill. NTC Business Books, 1995)
"First edition by Russell Colley."
At head of title: Association of National Advertisers.
Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961.
Keywords: Advertising; Advertising -- Evaluation