APA (7th ed.) Citation

Dutka, S., & Colley, R. (1995). DAGMAR, defining advertising goals for measured advertising results (2nd ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Dutka, Solomon, and Russell Colley. DAGMAR, Defining Advertising Goals for Measured Advertising Results. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1995.

MLA (9th ed.) Citation

Dutka, Solomon, and Russell Colley. DAGMAR, Defining Advertising Goals for Measured Advertising Results. 2nd ed. NTC Business Books, 1995.

Warning: These citations may not always be 100% accurate.